Customers are the lifeblood of any business. No matter what size your business may be, you need an efficient and effective way to connect with your customers. More and more, businesses of every size are turning to marketing automation platforms. Marketing automation helps your business with email marketing, lead captures, customer relationship management (CRM) and […]
The 5 Most Common Mistakes that Property Advisory Firms are Making Online
We worked with a number of property advisory firms in 2013 and there were several common mistakes that we see these and other firms making. These mistakes will be affecting your firm’s bottom line revenue. To help you get the most from your digital marketing, we thought we’d share them with the group so you […]
Discover the Key Elements of a High Converting Landing Page
Getting visitors to your website is not enough, you need to convert them once they are there. This short video shows you how using optimised landing pages.
Improving the Quality of Clients Generated from Your Website
One of the biggest frustrations we hear from people before they become clients of ours is that the client leads they generate from the internet are poor quality. By poor quality they mean that they require more time to work with, and are less likely to convert that a lead delivered from other means. In […]
Leave Your Designer at Home When Building a Web Site
Here is the one sentence summary of this article: Most web designers are rubbish marketers. However I hope you’ll bear with me as I expand on what I mean. Most web sites and web pages suffer from trying to achieve too many things at once, and from being over designed. In our consulting work generally […]
Are You Wasting Money on SEO?
A routine part of our work here at chmstrategy involves evaluating the current digital marketing strategy of a potential client. If they do have a strategy, a common finding is that their search engine optimisation (SEO) is targeting the wrong keywords. We recently evaluated the campaign of a potential client and found that while their […]